After completing this
week's reading material I found the concept of keywords to be very interesting
and a concept I feel should be reviewed thoroughly. Keywords are the important
words that develop key phrases and thus produce the results when a person runs a
search on the internet. The type of keywords or phrases that the searcher inputs
determines what results are provided to them and if they are successful in
finding the items they are looking for. The search technique combined with the
proper keyword usage by the webpage is the essential technique that completes
all search queries. As it is simply put in our text this week "keywords
are the foundation of search". This puts in perspective how important
keywords are for not only the customer, but also the company who is providing
the products. The four main categories you should be aware of when picking a
key word as a website owner includes: search volume, competition, propensity to
convert, and value per conversation. Choosing keywords is similar to many other
aspects of business; research is the key to success. After you have done the
proper research and develop the words or phrases you would like use to get
users to your site, you want to then review those words again for any errors. Finding
any errors in a keyword or phrase is critical for your website and page views because
this could end up costing you lots of money with no results. Keywords are a
concept from this week that I know will be on my mind throughout the course and
should be a top priority in everyone else’s project as well.
One
of the other important concepts I would like to talk about from this week, which
goes along with the first concept, is optimization of the content listed on
your website to ensure it goes well with your key phrases. The whole point to
your keywords or phrases is to use proper words to pull in the audience you believe
will want to purchase your products. Your entire webpage needs to include good
content in order for it to be optimized accordingly. As our reading from this
week shows us, it’s important that your key phrases are included in the
majority the following areas of your webpage including: title tag, header tag,
body content, bold, URL, Meta tags and description, as well as anchored text
and domain name. Because content is the most important part of your website you
also want to optimize your graphics or pictures that are being viewed. The most
important part of this concept that hit home with me was that "search
engines cannot see images". I thought this was such an important thing to
mention because including the correct keywords within the images allows them to
have a much greater chance of being viewed compared to not having keywords. As
you can see there are many aspects to consider in terms of keywords or phrases
when developing your page. It’s important that the website designer uses proper
techniques to get the most out of both their keywords and website.
The
skill set I found to be of utmost importance this week was understanding
emerging trends and having a greater idea of where and how search engine optimization
will be used in the future. Having the ability to be particularly skilled in optimizing
your data to match the future of search engine optimization will be the
difference between success and failure for many companies webpage’s. I believe
with the appropriate use of this skill companies will be able to be better
prepared for future trends such as localization, personalized search, usage
data, and real time search. These four current trends are just the beginning of
the curve ball that will be thrown at companies looking to have successful webpage’s
in the future. In order to further develop your skills in search engine optimization
there are some important tools that can be used to attempt to master this
trade, an example of one of those tools is Google Webmasters which makes sure your
webpage is indexed properly. I wanted to talk about this type of skill set this
week because of how important it will be both now and in the future. I believe
this will be a skill set that many employers will expect employees to both
understand and master before entering a position for their company.
Reflecting
on my personal learning journey this week I was once again blown away by the
amount of new terms and techniques presented in the material. Although there
was a lot of new information this week, I have found I am slowly putting
together some missing pieces of the puzzle that I once before didn't
understand. This week I found a lot of the material to be a challenge because
it was new to me; similar to the prior week, this took time for me to
understand. Although it was challenging at first, it is rewarding to see the
terms start to interlink which develops a greater understanding of them for me.
As I previously mentioned, my big take away from this week was how even
pictures can be affected by the use of keywords. Was anyone else impressed and
shocked by the amount of influence keywords and their uses can have for a
company? Also has anyone had experience with keywords and their effects on an
organization they have worked for? I look forward to hearing everyone’s
thoughts on search engine optimization and the use of keywords.
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