The first most important concept I learned so far in our course
that I would like to talk about today is what a search engine does and how it
works. Search engines are involved with four main functions which are the
crawling spider, index, process queries, and return results. The crawling
spider or bot is used to search through page after page in order to create an
index. The library or index is used to process user queries based on keyword
databases in order to return the proper results that are being requested.
Because there are literally billions of pages, keywords are needed to help
narrow results. The results are referred to as SERP or the search engine
results page which provide the requesting user with the pages they were
searching for. An example of this is anytime you go on Google and do a search
this will be the process that is conducted based on your keywords which will
return results within seconds of the request being made. Understanding how a
search engine works is a very important concept in my opinion as it is a tool
that one must understand to use properly. Being able to identify how a search
engine works will drastically allow users to return proper results in both
digital and global marketing. With this concept I would caution the reader as
before our reading this week I never realized how much of a difference your
wording can make when using search engines such as Google. Has anyone else seen
a drastic change in the results they received based on the different terms or
keywords they have entered?
The second concept I would like to mention from our book that I
learned about within the past two weeks is McCarthy's four P's of marketing.
The four p's of marketing include product, price, placement and promotion. A
product or service is always what the company is attempting to sell to its
consumers. The internet has drastically changed the variety of products and
services people are able to obtain around the world. The second p in McCarthy's
four P's is price which has drastically been changed on many products due to
search engines and options offered through many sources. Placement or
distribution is dramatically enhanced with a strong global marketplace that
provides a nearly unlimited amount of sellers. However there are limitations on
what markets one should be entering and this should be approached with caution.
The final P that McCarthy mentions is promotion. Promotion and the internet go
hand and hand today as it has become the largest promotion feature for any
business to reach out to its potential customers. This is an important skill to
acknowledge and understand due to the subject matter involved. All four P's are
greatly affected by the global marketplace and should be understood by all who
are attempting the use of global marketing. I do not see any potential negative
consequences with the four P's however I would caution people to thoroughly
understand the use of this concept before entering a global marketplace. While
I have dealt with the four P's in the past I was not familiar with McCarthy putting
them together in a single concept until this course. Has anyone has had
experience with the four P's in a global marketplace?
The skill-set I would like to mention from the
last two weeks is something I am completely new to which is blogging. I have
always heard people talk about their blogs and have always wondered exactly
what they were doing. Now that we are required to blog for this course I
finally got to learn exactly what blogging is and what it does. Essentially
blogging can be one or multiple people writing experiences and information with
a particular subject or set of subjects. An example of blogging with multiple
subjects and a variety of bloggers is the NFL blog. As I write this I am completing my first
blog for our first concepts involved with our Global Marketing course. With
today's highly efficient and technology based working environments blogging is
an extremely important asset to understand. By understanding how to blog and
read blogs you are able to learn about people, subjects, and places that could
impact your future. Because I am not familiar with blogging I do still have a
few questions regarding its uses and if it does have limitations. For instance
at what point does a blog become useful in the business world? Because this
type of tool is something that millions of potential users can see I would
caution those who are blogging to be careful what you are blogging about. We
have all seen how the internet can blow things out of proportion and impact people’s
lives in both a negative and positive manner.
Reflecting on the past two weeks I would like to mention how
many new terms and concepts I have been introduced to so far in the course.
Global marketing is a learning experience for me that I lack any type of
expertise in. While I do not know a lot about global marketing, what I have
been introduced to so far has changed the way I view marketing in general. I
found blogging and some of the other new techniques such as anchor text to be a
bit difficult at first because I have never done them. Although so far the
course has been a bit of a challenge to get familiar with I believe the next
few weeks will provide me with a vast learning experience that I can carry with
me in my future business adventures. I look forward to the upcoming weeks and
challenges ahead associated with global marketing!
